Welcome to EJ’s Lures

Welcome to EJ’s Lures, where every lure is handcrafted with precision, passion, and real-world fishing experience. Our goal is simple: create lures that look amazing, move naturally, and catch fish.

Each lure is designed by hand—shaped, painted, and finished with care to ensure top performance in the water. We focus on quality materials, sharp hooks, durable finishes, and color patterns that drive strikes. Whether you love bright, bold colors or natural, realistic tones, EJ’s Lures delivers custom creations you won’t find in big-box stores.

We’re a small, family-run New Hampshire brand, and every lure that leaves our table is made with the same dedication we’d put into our own tackle boxes. When you shop EJ’s, you’re supporting handcrafted craftsmanship built by people who love fishing just as much as you do.

Browse our growing collection and find your next favorite lure.
At EJ’s Lures, every cast has a story — make yours count.